Cross-Channel Orchestration, Email Marketing, Personalization

RCS Media Group uses Adobe Campaign to build complete customer profiles with rich data. Not only can RCS send personalized and relevant content that meets their business goals, they use Adobe Campaign to determine the best channel and timing to use for individuals, maximizing engagement and acquisition. The impact was immediate and RCS has over-achieved on their goals. In addition, RCS boosted productivity by 35% on email campaigns and reduced operating costs by 25%, taking advantage of the automation and capabilities of Adobe Campaign.

Email Marketing, Personalization, Adobe Integrations

Nissan wanted to build long-term relationships with customers that were more personal and relevant. Using Adobe Campaign, Nissan can understand the interests of consumers and recommend options and offer content that is directly related to those interest. Nissan customizes content blocks based on web browsing and other data points collected throughout the customer journey and delivers highly personalized and unique emails to consumers. These efforts have increased open rates by 1.3 times and click rates by 2.6 times.

Email Marketing, Personalization, Adobe Integrations

Using Adobe Campaign, London Heathrow Airport engages their 78 million annual customers to grow revenue through personalized emails to get the right offers to customers. Some emails are triggered by specific actions. For example, when a customer signs into Heathrow Airport Wi-Fi, the person receives a relevant email about nearby restaurants, shops, and services available. Using Audience Manager and Adobe Target, Heathrow can identify and send targeted offers that will resonate with customers based on their profile data and optimization testing. These efforts have significantly increased open rates and drive click-through rates of 25%.

Email Marketing, Loyalty Program, Personalization

Seeking to grow revenue by improving their customer engagement, Eurobet implemented Adobe Campaign. By creating a unique dialogue with customers throughout their journey, Eurobet has reduced churn by up to 3% overall and seen boosts as high as 20% in their cross-sell and upsell campaigns.

Customer Journey Management, Email Marketing

Looking to enhance their customer communications, increase engagement, and implement digital marketing best practices, Elsevier used Adobe Campaign to consolidate their digital marketing toolkit from 11 solutions to one standard platform. By doing so they increased targeted marketing email open rates by as much as 30%, achieved significant cost savings by deduplicating digital marketing efforts, and created a standardized message across all their communications.

Cross-Channel Orchestration, Customer Journey Management, Email Marketing

Adobe Campaign helped Electronics For Imaging, Inc. (EFI) scale their communications and marketing strategy to fit their growing product suite, enabling the sales team to prioritize outreach and work more efficiently. In one year using Adobe Campaign, EFI increased their total volume of sales leads by 7% and their number of sales opportunities by 10%, indicating higher-quality leads are attracted to the new experiences.

Email Marketing, Personalization

When Cupid Media looked to reach individuals from a variety of niche audiences and use search to attract members. Cupid Media, a leader in online dating operating 35 dating websites across 205 countries and 24 languages, uses Adobe Campaign to power personalized campaigns on a monthly basis. The team sends over 200 million emails a month, from welcome and onboarding emails, to notifications when someone has viewed a profile, the goal is keeping members engaged through personalization: language, recommendations, alerts.

Customer Journey Management, Email Marketing, Loyalty Program

Auchan:Direct, one of France’s largest retailers and provider of delivered groceries, uses Adobe Campaign to examine and measure the lifetime value of their customers more closely and make an impact. Some of the most effective campaigns are when a customer has had an issue. Messages are personalized to improve the experience, whether a delivery was late or an item in the order was missing.

Customer Journey Management, Email Marketing, Adobe Integrations

Accent Group is the largest footwear retailer in Australia and New Zealand, having 450 stores, plus a massive online presence. Adobe Campaign allows the team to communicate to 80% of the population within hours, which was never possible before. The entire customer journey is covered by coordinated communications from Adobe Campaign.

Cross-Channel Orchestration, Personalization, Adobe Integrations

Amplifon used Adobe Campaign and the Adobe Experience Cloud to create impactful campaigns with remarkable speed, allowing them to capitalize on trends and get timely campaigns in front of customers faster than the competition. By reducing campaign creation time from one week to just 10 minutes, Amplifon doubled the number of people visiting their stores because of successful email campaigns and saw 30% higher customer acquisition through personalized campaigns across touch-points.