Use Case Summary
Vertical
TRAVEL & HOSPITALITY
TRAVEL & HOSPITALITY
Region
AMERICAS
AMERICAS
Version
CLASSIC
CLASSIC
Travelocity.com allows consumers to reserve, book, and purchase airline tickets, hotel rooms, rental cars, cruises and packaged vacations without the help of a travel agent.
"The campaign would have taken a week and a half with previous solutions, but with Adobe Campaign, we were running in hours. It was a huge success because we got out there before anyone else."Tony Arbelaez
Senior Technology Manager, Travelocity
YEAR PUBLISHED
2018
Soundbite
Travelocity saw a 40% gain in their open rates with personalized emails, and overall they were able to efficiently generate 3 billion targeted emails from 50 weekly campaigns. These fully automated campaigns offer higher returns and allow Travelocity to launch campaigns in hours instead of weeks.
CHANNEL(s)
- Landing Pages
SOLUTION(s)
USE CASE(s)
- Email Marketing
- Salesforce/ExactTarget Replacement
- Personalization