Use Case Summary
Vertical
TRAVEL & HOSPITALITY
TRAVEL & HOSPITALITY
Region
AMERICAS
AMERICAS
Version
CLASSIC
CLASSIC
Redtag.ca specializes in offering Canadian travellers access to a wide-range of vacation packages, flights, cruises, hotels, car rentals and destination activities through their website, phone call, or app
"Adobe Campaign and Analytics enable us to remove friction from the overall process, develop true cross-channel experiences, measure engagement, and see where mobile experiences drive more customers to higher-converting channels with higher average order values."Roberto Gennaro
Chief Digital Officer, Redtag.ca
YEAR PUBLISHED
2018
Soundbite
Adobe Campaign allows Redtag.ca to be more creative in how they message customers. Using Adobe Analytics, they ingest past customer behavior data with other data points, into Campaign and, depending on what trips they have booked in the past, Redtag will target them with destinations and content that is relevant across devices and channels.
CHANNEL(s)
SOLUTION(s)
USE CASE(s)
- Email Marketing
- Personalization