Use Case Summary
Vertical
MEDIA & ENTERTAINMENT
MEDIA & ENTERTAINMENT
Region
APAC
APAC
Version
CLASSIC
CLASSIC
Cupid Media is an online dating company that operates 35 niche dating websites based on religion, ethnicity, lifestyle and special interests
"Adobe was the only solution provider that delivered a full marketing stack that could handle our needs."Jason Johnson
Marketing Manager, Cupid Media
YEAR PUBLISHED
2019
Soundbite
When Cupid Media looked to reach individuals from a variety of niche audiences and use search to attract members.
Cupid Media, a leader in online dating operating 35 dating websites across 205 countries and 24 languages, uses Adobe Campaign to power personalized campaigns on a monthly basis. The team sends over 200 million emails a month, from welcome and onboarding emails, to notifications when someone has viewed a profile, the goal is keeping members engaged through personalization: language, recommendations, alerts.
CHANNEL(s)
SOLUTION(s)
USE CASE(s)
- Email Marketing
- Personalization