Use Case Summary
Vertical
TRAVEL & HOSPITALITY
TRAVEL & HOSPITALITY
Region
AMERICAS
AMERICAS
Version
CLASSIC
CLASSIC
Travelocity.com allows consumers to reserve, book, and purchase airline tickets, hotel rooms, rental cars, cruises and packaged vacations without the help of a travel agent.
"This is a huge win for Travelocity, but an even bigger win for our customers, improving their ease of travel planning and getting the best, most personalized deals right in front of them."Tony Arbelaez
Sr Director Customer Marketing, Travelocity
YEAR PUBLISHED
2018
Soundbite
Travelocity powers Trips For Me™ with Adobe Campaign. This personalized web experience has resulted in 15% higher engagement than a standard hotel deals page, higher click-thru rates for related recurring weekly Trips For Me™ emails, and a reduction in bounces when customers utilized the tool.
CHANNEL(s)
- Web
- Landing Pages
SOLUTION(s)
USE CASE(s)
- Customer Journey Management
- Salesforce/ExactTarget Replacement
- Adobe Integrations