Cross-Channel Orchestration, Email Marketing

Utilizing email and direct mail through Adobe Campaign, Overseas Adventure Travel increased revenue by as much as 40% per campaign. Additionally, they increased opening and click-through rates from loyal members by up to 160% and 84%, respectively; overall, email campaign production speed grew by 50% and email open rates jumped from 25% to 60%.

Customer Journey Management, Email Marketing, Unica Replacement

Virgin Holidays got up and running within 6 weeks, streamlined their data management processes (consolidating 44 data tables with 2,000 variables to 7 data tables with 200 variables), improved their reporting visibility and increased conversions by 1.5x through personalization. Adobe Campaign’s contextual emails and single, accessible view of the customer helped Virgin Holidays achieve a 33% increase in revenue and a 66% jump in awareness.

Customer Journey Management, Email Marketing, Unica Replacement

Virgin Holidays replaced three legacy technology systems with Adobe Campaign and launched in just six weeks, delivering personalized communications to customers along their journeys through email, direct mail, and SMS. This simplified, efficient structure has resulted in growth in pre-departure scores (5%), upsell per booking (11%), and customer self-serve rate (7%), as well as an increase in incremental revenue across all destinations. Overall, Virgin’s ROI on the Campaign project has been £16.2:1.

Email Marketing, Personalization

W.B. Mason needed a way to translate their first-class customer service experience into the digital world, which led them to partner with Adobe Campaign and Microsoft Dynamics. Integrating the two services has enabled W.B. Mason to take offline interactions with customers, use Dynamics to bring them into a CRM setting, and then leverage Campaign to deliver highly personalized experiences to their customers.

Email Marketing, Personalization

Adobe Campaign allows Western Sydney University to send personalized communications across email and SMS while also meeting government compliance with regards to sending emails after 7:30AM. CTAs in these emails have grown by 70%, including 85% of students beginning their enrollment process after receiving a personalized enrollment email.

Email Marketing, Personalization

In the competitive Las Vegas market, the Cosmopolitan has leveraged Adobe Campaign to switch the paradigm to being fully customer centric. The team is able to assign and personalize offers to individual customers, rather than segments of customers. They’ve increased the number of campaigns 50-fold, allowing for personalized journeys, rather than manually blasts, including triggering messages based on in-person gaming and entertainment activities.

Email Marketing, Loyalty Program, Personalization

With a new personalized communication strategy from Adobe Campaign, Douglas acquired 4 million new Beauty Card loyalty members in 18 months. This led to an increase in purchase frequency, average spend, email opens, and clicks.

Customer Journey Management, Adobe Customer Solutions, Adobe Managed Services

With help from Adobe Customer Solutions, Royal London implemented their new platform in just 12 weeks. The positive results were immediate: they accelerated delivery of new campaigns from 3 weeks to only 1 week, achieved their 12-month ROI target in 8 months and 158% of revenue goal in 12-month period, and exceeded revenue goals for targeted abandonment emails by 58%.

Customer Journey Management, Adobe Customer Solutions, Personalization

SpiceJet uses Adobe Campaign to drive their mobile-first digital strategy and reach younger travelers. The result has been regularly achieving 90% flight capacity, accelerating time to market for new marketing campaigns by 90%, and realizing more than 80% cost savings for new campaigns.

Email Marketing

Telus implemented Adobe Campaign and integrated with Audience Manager, Target, and Analytics in 4 months to improve their overall marketing messaging, as well as increase personalization and optimization across Email, SMS, and in-store experiences. Telus can now target prospects based on web behavior and target existing customers based on product eligibility, product usage, household demographics and much more. Email results were nearly immediate, seeing open rates increase to between 30% and 60%, with click-thru rates averaging 21%.