Email Marketing, Personalization

Adobe Campaign allows Redtag.ca to be more creative in how they message customers. Using Adobe Analytics, they ingest past customer behavior data with other data points, into Campaign and, depending on what trips they have booked in the past, Redtag will target them with destinations and content that is relevant across devices and channels.

Cross-Channel Orchestration, Loyalty Program, Adobe Integrations

Saga-Titan Travel implemented new Adobe Campaign, Target, and Analytics in six months, pulling together customer data from both online and off-line sources and building targeted campaigns for email, direct mail, and other channels. The Saga team can now run campaigns in an hour compared to 5 days with their previous systems. Targeted campaigns are yielding as high as 80% open rates as well as higher click-thru and activation rates.

Email Marketing, Personalization, Adobe Integrations

With Hostelworld,, if a traveler decides to book a hostel in Barcelona, Campaign can deliver banners on the website or through the mobile app, featuring recommendations for exciting activities in the area.

Customer Journey Management, Adobe Managed Services, Personalization

71% of Sky UK’s 22M customers engage with them through 3+ channels. Sky UK runs 600+ campaigns each month, using Adobe Campaign to orchestrate messages across email, direct mail, mobile and push notifications and respond to customer behavioral triggers in real-time.

Cross-Channel Orchestration, Adobe Managed Services, Personalization

Telegraph Media Group utilizes multiple solutions within Adobe’s Experience Cloud to quickly deliver award-winning journalism across digital channels and leverage customer interaction data in real-time.

Customer Journey Management, Salesforce/ExactTarget Replacement, Adobe Integrations

Travelocity powers Trips For Me™ with Adobe Campaign. This personalized web experience has resulted in 15% higher engagement than a standard hotel deals page, higher click-thru rates for related recurring weekly Trips For Me™ emails, and a reduction in bounces when customers utilized the tool.

Email Marketing, Salesforce/ExactTarget Replacement, Personalization

Travelocity saw a 40% gain in their open rates with personalized emails, and overall they were able to efficiently generate 3 billion targeted emails from 50 weekly campaigns. These fully automated campaigns offer higher returns and allow Travelocity to launch campaigns in hours instead of weeks.

Email Marketing, Adobe Managed Services, Adobe Integrations

Travelocity uses Adobe Campaign and Adobe Analytics for real-time re-engagement marketing in an effort to capture abandonments of itinerary planning. Utilizing real time triggers, Travelocity slows down the trigger with a Wait Activity and delivers abandonment emails within minutes, driving increased click-throughs and conversions.

Cross-Channel Orchestration, Salesforce/ExactTarget Replacement, Adobe Customer Solutions

QPAC sent 24 million targeted emails within the first 18 months of implementing Adobe Campaign. During that time, active subscribers—those clicking and engaging with content—increased from 43% to 51% of all email subscribers. QPAC also utilizes SMS for high priority service information and plans to engage and excite ticket buyers through this highly personal channel ahead of their attendance at a chosen performance or event. Audience segmentation capabilities are particularly useful for social media campaigns, optimizing list builds to improve targeting. Adobe Campaign also optimizes social media campaigns every day rather than requiring the weekly download of batches of data and uploading of new lists.

Email Marketing, Adobe Customer Solutions, Personalization

Using Adobe Campaign, L’Occitane achieved a 13.87% response rate to Black Friday campaigns — increasing website traffic and driving sales — while also seeing a 99% delivery success rate on emails sent to their most loyal, highest value customer segments.