Email Marketing

AXA uses Adobe Campaign to deliver personalized communications tailored to customers’ financial goals and roles. Brokers can develop tailored email communications using modular content to drive customer engagement and satisfaction, and these efforts both support sales and revenue initiatives as well as enable B2B, B2C, and transactional teams to interact with customers using the same solutions.

Cross-Channel Orchestration, Email Marketing, Personalization

Baxter Credit Union achieved their ROI goals within the first year of using Adobe Campaign. With an integrated profile view of BCU’s members, they are able to deliver a cohesive customer experience across multiple channels.

Cross-Channel Orchestration, Customer Journey Management, Personalization

Before switching to Adobe’s Experience Cloud, the Sydney Opera House used six different solutions to track, manage and engage the 8M people a year who physically visit the space and the millions more who engage with the Opera House online. Adobe Campaign has helped them achieve their highest ever email open rates and saved the Sydney Opera House over 1000 annual work hours on tools they used to build their old email campaigns.

Cross-Channel Orchestration, Adobe Customer Solutions, Personalization

British Telecom strengthens customer relationships with personalized communications through Adobe Campaign, delivering them on channels and devices where customers expect them to be. With more detailed and tailored information via email and SMS, BT has been able to reduce service calls into its call center by 50% and boosted message open rates by 17%.

Cross-Channel Orchestration, Email Marketing, Personalization

ConnectiveRx uses Adobe Campaign to communicate to over 1 million healthcare professionals, in addition to healthcare consumers, all while staying in compliance with a variety of compliance and regulatory requirements. Delivering emails with insights from Adobe Analytics allows them to communicate to individuals on a personal level, without breaking those regulatory rules, including using direct mail for prescription re-fill reminders.

Email Marketing, Adobe Integrations

Garmin used email marketing as a stepping stone for its own digital transformation. Garmin has customers across the globe, requiring communications in more than 50 languages. To meet the globalization needs, Garmin uses Adobe Campaign and AEM to streamline the content creation process and help save days and weeks in production time. Now, content is created one-time and is localized for different regions and languages, all while sending 110 million emails in their first year.

Email Marketing, Adobe Integrations

Loyalis utilized personalized customer journeys to improve customer conversion rate and increase the duration of website visits by 70%. By consolidating email, website, advertising, and customer service for a more holistic customer view, they used customer behavior insights from Adobe Analytics to deliver more relevant information from customer interactions in their emails.

Cross-Channel Orchestration, Personalization

Mohegan Sun used Adobe Campaign to create common templates and custom workflows that were easy to duplicate for future use. As a result, they achieved a higher customer engagement rate, a 50% increase in campaign velocity, and better accuracy and reduced error rates thanks to a user-friendly interface.

Cross-Channel Orchestration, Email Marketing, Personalization

Oregon Community Credit Union used Adobe Campaign to execute a cross-channel campaign that delivered targeted offers to current members. Coordinating personalized messages via email, direct mail, and landing pages, this program saw OCCU eclipse their goal of new accounts opened by 235% in only 6 months.

Cross-Channel Orchestration, Email Marketing, Personalization

Pandora uses Adobe Campaign to deliver even more personalization outside the product experience. Building off their brand of discovering new music, Pandora unleashes personalized recommendations through email, push notifications and other off product marketing channels to connect you with that new artist, that new song, or new music experience.