Customer Journey Management, Email Marketing, Adobe Integrations

Seeking to improve member satisfaction, achieve a higher return on investment for their marketing spend, and capture a higher proportion of revenue overall, AAA Northeast used Adobe Campaign and the Adobe Experience Cloud to transform customers’ digital journeys. The results across the board were outstanding: new memberships initiated online climbed from 26% to 45%, every dollar spent on new digital experiences saw an 11× return on investment, and overall revenue grew 25%.

Cross-Channel Orchestration, Personalization, Adobe Integrations

UBS uses Adobe Campaign to orchestrate personalized experiences across online and offline marketing channels. Using Campaign, they have been able to consolidate data from several email marketing systems used by different internal teams and agencies worldwide—all with varying reporting and analysis systems.

Customer Journey Management, Salesforce/ExactTarget Replacement, Personalization

Using Adobe Campaign and Microsoft Dynamics 365, 24 Hour Fitness has taken an omni-channel approach to providing a complete fitness journey for members — connecting physical locations with digital fitness offerings like loyalty programs, magazines and their mobile app. Adobe Campaign helps 24 Hour Fitness connect more closely with their members through a variety of touchpoints including email, SMS, and push notifications.

Customer Journey Management, Email Marketing, Adobe Integrations

A.S. Adventure uses Adobe Campaign to align marketing and IT stakeholders and ensure both teams are aligned on vision and execution. As a European retail competing with Alibaba, Amazon and a list of other choices, A.S. Adventures creates and delivers engaging omni-channel retail experiences for customers that are personalized and relevant with great results.

Customer Journey Management, Personalization

Accor Hotels uses Adobe Campaign to connect directly with guests through multiple channels, sending timely and relevant email, SMS and push notifications based on browsing interests and individual preferences (online and offline).

Customer Journey Management, Email Marketing, Adobe Integrations

Adobe Campaign and Analytics allow Swisscom to understand the number of visitors, sales, and downloads across their portal, providing insights that then enable them to optimize their sales. Swisscom has bolstered loyalty and attracted new customers with Adobe Campaign and the ability to localize content and accommodate the 4 main languages spoken in Switzerland.

Customer Journey Management, Email Marketing, Personalization

Adobe Campaign helped solved the technology problems Nestle was having, so that they could focus on solving process and organizational challenges. Nestlé use Adobe Campaign to streamline their marketing processes across 50 different brands that is both relevant and consistent. Nestle has incorporated A/B testing and multi-variate testing over time with all of their campaigns, allowing them to optimize their content and strategy.

Email Marketing, Personalization, Adobe Integrations

Scandinavian Airlines customers with personalized content, offers, and messaging across audience segments, channels, and devices. This omni-channel approach has driven a 2.4% incremental uplift in sales, a 14% increase in revenue per visit, a 51% to 70% increase in open rate, a 30% to 44% increase in click-through rate, and a substantial improvement in overall customer satisfaction.

Cross-Channel Orchestration, Email Marketing, Personalization

Adobe Experience Cloud has allowed RS Components to build a truly data-driven marketing approach, removing the emotion and sentiment from their internal operations. They use Adobe Campaign to manage and deliver more personalized emails and direct mail across 32 countries and 28 languages, while offering over 500,000 products in B2B, industrial and, electronics.

Email Marketing, Personalization

Air Transat used Adobe Campaign to create 600,000 personalized email campaigns per year; these campaigns had open and click-through rates 10 to 25 points higher than market average. On more than half of their emails, Air Transat saw their customers spend more than eight seconds reading them.