Use Case Summary

Vertical
NON-PROFIT & EDUCATION
Region
APAC
Version
CLASSIC


Western Sydney University is an Australian multi-campus university in the Greater Western region of Sydney, conferring undergraduate, postgraduate and higher research degrees
"Adobe Campaign has transformed how we are engaging with students and how we internally think about student communications."
Damien Bellew
Digital Program Lead, WSU


YEAR PUBLISHED
2018

Soundbite

Adobe Campaign allows Western Sydney University to send personalized communications across email and SMS while also meeting government compliance with regards to sending emails after 7:30AM. CTAs in these emails have grown by 70%, including 85% of students beginning their enrollment process after receiving a personalized enrollment email.

CHANNEL(s)
  • Email
  • SMS
SOLUTION(s)
    
USE CASE(s)
  • Email Marketing
  • Personalization
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