Use Case Summary

Vertical
RETAIL
Region
AMERICAS
Version
CLASSIC


W.B. Mason is an office products dealer with over 60 distribution centers across the United States that service more than 300,000 businesses
"The integration between Microsoft Dynamics and Adobe Campaign has been huge for W.B. Mason. We are getting all of those offline interactions into Microsoft Dynamics and plugging that into Adobe Campaign and Adobe Target which allows us to execute personalized messages is so exciting."
Andrew D'Agostino
VP Strategic Technologies, W.B.Mason


YEAR PUBLISHED
2018

Soundbite

W.B. Mason needed a way to translate their first-class customer service experience into the digital world, which led them to partner with Adobe Campaign and Microsoft Dynamics. Integrating the two services has enabled W.B. Mason to take offline interactions with customers, use Dynamics to bring them into a CRM setting, and then leverage Campaign to deliver highly personalized experiences to their customers.

CHANNEL(s)
  • Email
SOLUTION(s)
  
USE CASE(s)
  • Email Marketing
  • Personalization
Download PDF