Use Case Summary

Vertical
FINANCIAL SERVICES
Region
AMERICAS
Version
CLASSIC


UBS Group is a Swiss multinational investment bank and financial services company, maintaining a presence in all major financial centers as the largest Swiss banking institution in the world
"We have an integrated view of our users across all web, mobile and even offline interactions to be sure that our offers are coordinated and consistent. In this way, we can begin to more fully own our email strategy and offer more personalized content across the customer journey."
Manuel Niess
Head Digital Channels within Group Marketing and Communication Services, UBS


YEAR PUBLISHED
2017

Soundbite

UBS uses Adobe Campaign to orchestrate personalized experiences across online and offline marketing channels. Using Campaign, they have been able to consolidate data from several email marketing systems used by different internal teams and agencies worldwide—all with varying reporting and analysis systems.

CHANNEL(s)
  • Email
  • Web
SOLUTION(s)
   
USE CASE(s)
  • Cross-Channel Orchestration
  • Personalization
  • Adobe Integrations
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