Use Case Summary
Vertical
TRAVEL & HOSPITALITY
TRAVEL & HOSPITALITY
Region
AMERICAS
AMERICAS
Version
CLASSIC
CLASSIC
Travelocity.com allows consumers to reserve, book, and purchase airline tickets, hotel rooms, rental cars, cruises and packaged vacations without the help of a travel agent.
"The data from Analytics comes within minutes, we actually have to slow the workflow down and wait to send the email to the recipient so that it arrives 30 minutes after they abandon the site. Otherwise, they'd get it immediately and it would be on the creepy side."Tony Arbelaez
Sr Director Customer Marketing, Travelocity
YEAR PUBLISHED
2018
Soundbite
Travelocity uses Adobe Campaign and Adobe Analytics for real-time re-engagement marketing in an effort to capture abandonments of itinerary planning. Utilizing real time triggers, Travelocity slows down the trigger with a Wait Activity and delivers abandonment emails within minutes, driving increased click-throughs and conversions.
CHANNEL(s)
SOLUTION(s)
USE CASE(s)
- Email Marketing
- Adobe Managed Services
- Adobe Integrations