Soundbite

Telus implemented Adobe Campaign and integrated with Audience Manager, Target, and Analytics in 4 months to improve their overall marketing messaging, as well as increase personalization and optimization across Email, SMS, and in-store experiences. Telus can now target prospects based on web behavior and target existing customers based on product eligibility, product usage, household demographics and much more. Email results were nearly immediate, seeing open rates increase to between 30% and 60%, with click-thru rates averaging 21%.