Use Case Summary

Vertical
MEDIA & ENTERTAINMENT
Region
EMEA
Version
CLASSIC


Telegraph Media Group is the proprietor of The Daily Telegraph and The Sunday Telegraph, known online as The Telegraph, two national British daily broadsheet newspapers published in London and distributed across the United Kingdom and internationally
"We're very focused on getting people to register, log-in and come back to the site. We can message them through email communications, push messages, with onsite personalization, and even offsite targeting, to deliver a personalized experience."
Chris Taylor
CIO, Telegraph Media Group


YEAR PUBLISHED
2018

Soundbite

Telegraph Media Group utilizes multiple solutions within Adobe’s Experience Cloud to quickly deliver award-winning journalism across digital channels and leverage customer interaction data in real-time.

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CHANNEL(s)
  • Email
  • Push
SOLUTION(s)
    
USE CASE(s)
  • Cross-Channel Orchestration
  • Adobe Managed Services
  • Personalization
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