Use Case Summary
Vertical
NON-PROFIT & EDUCATION
NON-PROFIT & EDUCATION
Region
APAC
APAC
Version
CLASSIC
CLASSIC
The Sydney Opera House is a multi-venue performing arts centre at Sydney Harbour in Sydney, Australia, and is one of the 20th century's most famous and distinctive buildings
"Sydney Opera House and Adobe have innovation and creativity deep in their roots. The initial attraction for us with Adobe was to ensure that we could partner with someone who absolutely shared our values of innovation and excellence."Louise Herron
CEO, Sydney Opera House
YEAR PUBLISHED
2017
Soundbite
Before switching to Adobe’s Experience Cloud, the Sydney Opera House used six different solutions to track, manage and engage the 8M people a year who physically visit the space and the millions more who engage with the Opera House online. Adobe Campaign has helped them achieve their highest ever email open rates and saved the Sydney Opera House over 1000 annual work hours on tools they used to build their old email campaigns.
CHANNEL(s)
USE CASE(s)
- Cross-Channel Orchestration
- Customer Journey Management
- Personalization