Use Case Summary
Vertical
MEDIA & ENTERTAINMENT
MEDIA & ENTERTAINMENT
Region
EMEA
EMEA
Version
CLASSIC
CLASSIC
Swisscom is a major telecommunications provider in Switzerland, holding a market share of 60% for mobile, 67% for broadband and 33% for TV telecommunication in Switzerland
"Campaign is much more than just a tool for email - it's about the orchestration of experiences across online and offline channels."Nicolas Mériel
Senior Digital Strategist, Swisscom
YEAR PUBLISHED
2018
Soundbite
Adobe Campaign and Analytics allow Swisscom to understand the number of visitors, sales, and downloads across their portal, providing insights that then enable them to optimize their sales. Swisscom has bolstered loyalty and attracted new customers with Adobe Campaign and the ability to localize content and accommodate the 4 main languages spoken in Switzerland.
CHANNEL(s)
SOLUTION(s)
USE CASE(s)
- Customer Journey Management
- Email Marketing
- Adobe Integrations