Use Case Summary
Vertical
MEDIA & ENTERTAINMENT
MEDIA & ENTERTAINMENT
Region
EMEA
EMEA
Version
CLASSIC
CLASSIC
Sunrise Communications provides mobile, TV and landline phone and internet services to their 2.99 million customers, making them the second largest telecommunications company in Switzerland
"The fact that we can tightly integrate online marketing campaigns with e-commerce plays a major role for us."Dr. Janos Heé
Director of Digital Business, Sunrise Communications
YEAR PUBLISHED
2017
Soundbite
Sunrise Communications, the 2nd largest telco in Switzerland, uses Adobe Campaign to automate the execution of marketing campaigns for various audience segments, allowing them to address both potential and existing customers across all relevant online and offline channels, including email, SMS, push, and social. Using a single campaign management system has increased productivity and reduced time to market.
CHANNEL(s)
- Push
- SMS
- Social
SOLUTION(s)
USE CASE(s)
- Cross-Channel Orchestration
- Customer Journey Management
- Email Marketing