Use Case Summary
Vertical
MEDIA & ENTERTAINMENT
MEDIA & ENTERTAINMENT
Region
EMEA
EMEA
Version
CLASSIC
CLASSIC
Sky U.K. is a British media and telecommunications conglomerate providing primarily satellite television and broadband services, and is Europe's largest media company and pay-TV broadcaster by revenue
"This approach and implementation has far surpassed our expectations."Rob McLaughlin
Sr. Director of Analytics & Insights
YEAR PUBLISHED
2017
Soundbite
71% of Sky UK’s 22M customers engage with them through 3+ channels. Sky UK runs 600+ campaigns each month, using Adobe Campaign to orchestrate messages across email, direct mail, mobile and push notifications and respond to customer behavioral triggers in real-time.
CHANNEL(s)
- Push
- SMS
SOLUTION(s)
USE CASE(s)
- Customer Journey Management
- Adobe Managed Services
- Personalization