Use Case Summary

Vertical
MANUFACTURING & CPG
Region
EMEA
Version
CLASSIC


RS Components is the leading high service level global supplier of Industrial components and tools, with over 130,000 products dispatched every day
"Multichannel marketing campaigns across email, social, and direct mail now communicate a consistent brand message, which has increased engagement and return on investment."
Andrew Morris
Head of Digital Insight Delivery, RS Components


YEAR PUBLISHED
2017

Sound Bite

Adobe Experience Cloud has allowed RS Components to build a truly data-driven marketing approach, removing the emotion and sentiment from their internal operations. They use Adobe Campaign to manage and deliver more personalized emails and direct mail across 32 countries and 28 languages, while offering over 500,000 products in B2B, industrial and, electronics.

CHANNEL(s)
  • Direct Mail
  • Email
  • Social
SOLUTION(s)
   
USE CASE(s)
  • Cross-Channel Orchestration
  • Email Marketing
  • Personalization
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