Use Case Summary
Vertical
FINANCIAL SERVICES
FINANCIAL SERVICES
Region
EMEA
EMEA
Version
CLASSIC
CLASSIC
Founded in 1861, Royal London is the U.K.’s largest mutual life, pensions and investment company
"Adobe Experience Cloud gives us a foundation for understanding what is going on now and the trends that will shape the future. With this, we can continue to anticipate customer needs to drive our success."Ajay Solanki
Customer Digital Lead, Royal London Mutual Insurance Society Limited
YEAR PUBLISHED
2018
Soundbite
With help from Adobe Customer Solutions, Royal London implemented their new platform in just 12 weeks. The positive results were immediate: they accelerated delivery of new campaigns from 3 weeks to only 1 week, achieved their 12-month ROI target in 8 months and 158% of revenue goal in 12-month period, and exceeded revenue goals for targeted abandonment emails by 58%.
CHANNEL(s)
- Call Centre
- Direct Mail
SOLUTION(s)
USE CASE(s)
- Customer Journey Management
- Adobe Customer Solutions
- Adobe Managed Services