Use Case Summary
Vertical
MANUFACTURING & CPG
MANUFACTURING & CPG
Region
EMEA
EMEA
Version
CLASSIC
CLASSIC
Renault is a French multinational automobile manufacturer and the ninth biggest automaker in the world by production volume
"My Renault was created to help us communicate with our customers in the way they want us to. Adobe Campaign enables us to do just that, as well as understand how we can add value to those relationships."Adeline Wattellier
Head of Multichannel CRM, Renault
YEAR PUBLISHED
2014
Soundbite
Looking to integrate its existing customer database with a new solution that could help monitor, analyze, and personalize customer experience, Renault used Adobe Campaign to launch their new “My Renault” program. By sending customers targeted, one-to-one communication, Renault was able to boost registrations for their customer owner portal by 20%.
CHANNEL(s)
USE CASE(s)
- Cross-Channel Orchestration
- Email Marketing