Use Case Summary

Vertical
MEDIA & ENTERTAINMENT
Region
EMEA
Version
CLASSIC


RCS MediaGroup is an international multimedia publishing group that operates in daily newspapers, magazines and books, radio broadcasting, new media and digital and satellite TV
"With all of our customer information in one place with Adobe Campaign, we can better identify marketing opportunities across channels and monetize that data through our digital advertising. "
Luca Crisà
CRM Digital & Campaign Manager, RCS MediaGroup


YEAR PUBLISHED
2017

Soundbite

RCS Media Group uses Adobe Campaign to build complete customer profiles with rich data. Not only can RCS send personalized and relevant content that meets their business goals, they use Adobe Campaign to determine the best channel and timing to use for individuals, maximizing engagement and acquisition. The impact was immediate and RCS has over-achieved on their goals. In addition, RCS boosted productivity by 35% on email campaigns and reduced operating costs by 25%, taking advantage of the automation and capabilities of Adobe Campaign.

Read story
CHANNEL(s)
  • Call Centre
  • Direct Mail
  • Email
  • Push
  • SMS
  • Web
SOLUTION(s)
  
USE CASE(s)
  • Cross-Channel Orchestration
  • Email Marketing
  • Personalization
Download PDF