Soundbite

QPAC sent 24 million targeted emails within the first 18 months of implementing Adobe Campaign. During that time, active subscribers—those clicking and engaging with content—increased from 43% to 51% of all email subscribers. QPAC also utilizes SMS for high priority service information and plans to engage and excite ticket buyers through this highly personal channel ahead of their attendance at a chosen performance or event. Audience segmentation capabilities are particularly useful for social media campaigns, optimizing list builds to improve targeting. Adobe Campaign also optimizes social media campaigns every day rather than requiring the weekly download of batches of data and uploading of new lists.