Use Case Summary

Vertical
TRAVEL & HOSPITALITY
Region
AMERICAS
Version
CLASSIC


Mohegan Sun is a 364,000 square foot casino in Connecticut, also featuring a 12,000-seat capacity arena, a 350-seat Cabaret Theatre, a 300-seat music space, 100,000 square feet of meeting and function room space, and 130,000 square feet of retail shopping


YEAR PUBLISHED
2017

Soundbite

Mohegan Sun used Adobe Campaign to create common templates and custom workflows that were easy to duplicate for future use. As a result, they achieved a higher customer engagement rate, a 50% increase in campaign velocity, and better accuracy and reduced error rates thanks to a user-friendly interface.

CHANNEL(s)
  • Direct Mail
  • Email
USE CASE(s)
  • Cross-Channel Orchestration
  • Personalization
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