Use Case Summary
Vertical
FINANCIAL SERVICES
FINANCIAL SERVICES
Region
AMERICAS
AMERICAS
Version
CLASSIC
CLASSIC
Oregon Community Credit Union is a credit union based in Eugene, Oregon and is owned by more than 150,000 members
"Our marketing team delivers six times as many targeted campaigns through Adobe Campaign, and performance continues to improve the longer we use it."Britni Hartford
Director of Marketing, Oregon Community Credit Union
YEAR PUBLISHED
2018
Soundbite
Oregon Community Credit Union used Adobe Campaign to execute a cross-channel campaign that delivered targeted offers to current members. Coordinating personalized messages via email, direct mail, and landing pages, this program saw OCCU eclipse their goal of new accounts opened by 235% in only 6 months.
CHANNEL(s)
- Direct Mail
- Landing Pages
SOLUTION(s)
USE CASE(s)
- Cross-Channel Orchestration
- Email Marketing
- Personalization