Use Case Summary
Vertical
MANUFACTURING & CPG
MANUFACTURING & CPG
Region
AMERICAS & EMEA
AMERICAS & EMEA
Version
CLASSIC
CLASSIC
Nestlé is a Swiss multinational food and drink processing conglomerate headquartered Switzerland and the largest food company in the world measured by revenue and other metrics
"What Adobe Campaign is bringing to the table is consistency, harmonization. Getting the integration of data right allows for successful experiences - online, offline, social, consumer services, campaign results - all together for a holistic view."Betty Bakkali
Customer Relationship Management Activation Manager, Nestlé Suisse
YEAR PUBLISHED
2016
Soundbite
Adobe Campaign helped solved the technology problems Nestle was having, so that they could focus on solving process and organizational challenges. Nestlé use Adobe Campaign to streamline their marketing processes across 50 different brands that is both relevant and consistent. Nestle has incorporated A/B testing and multi-variate testing over time with all of their campaigns, allowing them to optimize their content and strategy.
CHANNEL(s)
USE CASE(s)
- Customer Journey Management
- Email Marketing
- Personalization