Use Case Summary

Vertical
FINANCIAL SERVICES
Region
APAC
Version
CLASSIC


National Australia Bank is one of the four largest financial institutions in Australia in terms of market capitalization, earnings and customers
"The combined effect of having all data and Adobe marketing solutions in the cloud, in one place, is powerful."
Lisa Marchant
Communication Transformation Lead, National Australia Bank


YEAR PUBLISHED
2019

Soundbite

National Australia Bank (NAB) achieved a 25% uplift in customer engagement and won 20% more sales opportunities by using Adobe Campaign to help create customer-centric experiences. Time-to-market for new campaigns accelerated from 2 weeks to 48 hours, digital communications grew by 8 times, and NAB saved millions of dollars in third-party fees.

Summit session
CHANNEL(s)
  • Call Centre
  • Email
  • In-App
  • Push
  • SMS
SOLUTION(s)
 
USE CASE(s)
  • Customer Journey Management
  • Adobe Managed Services
  • Personalization
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