Use Case Summary
Vertical
MEDIA & ENTERTAINMENT
MEDIA & ENTERTAINMENT
Region
AMERICAS
AMERICAS
Version
STANDARD
STANDARD
The Miami Heat are an American professional basketball team based in Miami, Florida.
"The integration between Adobe and Microsoft brings enormous opportunity for the Miami Heat as we work to deliver amazing experiences both on and off the court—helping us sell tickets and keep fans engaged. "Matthew Jafarian
Vice President of Digital Strategy and Innovation, Miami Heat AmericanAirlines Arena
YEAR PUBLISHED
2019
Soundbite
The Miami Heat integrates Adobe Campaign, Adobe Analytics and multiple Microsoft solutions to power personalized experiences and engage fans. Using insights from Analytics and Campaign, data is shared with Microsoft Dynamics 365 and Power BI empowering everyone in the organization to have the right data on-hand to drive success.
CHANNEL(s)
SOLUTION(s)
USE CASE(s)
- Email Marketing
- Personalization
- Adobe Integrations