Use Case Summary

Vertical
TRAVEL & HOSPITALITY
Region
EMEA
Version
CLASSIC


Heathrow Airport is a major international airport in London, United Kingdom, and is the second busiest airport in the world by international passenger traffic
"Adobe Campaign allows us to personalize emails to get the right offers to customers. We're delivering message that pique our customers' interests and makes them want to learn more, which has helped us improve open rates and achieve click-through rates as high as 25%."
Stuart Irvine
Analytics and Optimization Lead, Heathrow Airport


YEAR PUBLISHED
2018

Soundbite

Using Adobe Campaign, London Heathrow Airport engages their 78 million annual customers to grow revenue through personalized emails to get the right offers to customers. Some emails are triggered by specific actions. For example, when a customer signs into Heathrow Airport Wi-Fi, the person receives a relevant email about nearby restaurants, shops, and services available. Using Audience Manager and Adobe Target, Heathrow can identify and send targeted offers that will resonate with customers based on their profile data and optimization testing. These efforts have significantly increased open rates and drive click-through rates of 25%.

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CHANNEL(s)
  • Email
SOLUTION(s)
   
USE CASE(s)
  • Email Marketing
  • Personalization
  • Adobe Integrations
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