Use Case Summary

Vertical
RETAIL
Region
AMERICAS
Version
CLASSIC


L'Occitane, is an international retailer of body, face, fragrances and home products
"Adobe Campaign gives us a competitive edge in the luxury beauty industry. Other brands may blanket customers with aggressive offers, but we can be more targeted."
Anahita Besson
Senior Manager of Loyalty, CRM and Email Marketing, L'Occitane


YEAR PUBLISHED
2019

Soundbite

Using Adobe Campaign, L’Occitane achieved a 13.87% response rate to Black Friday campaigns — increasing website traffic and driving sales — while also seeing a 99% delivery success rate on emails sent to their most loyal, highest value customer segments.

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CHANNEL(s)
  • Direct Mail
  • Email
  • SMS
USE CASE(s)
  • Email Marketing
  • Adobe Customer Solutions
  • Personalization
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