Use Case Summary
Vertical
FINANCIAL SERVICES
FINANCIAL SERVICES
Region
AMERICAS
AMERICAS
Version
CLASSIC
CLASSIC
"This is definitely not a set-it-and-forget-it solution. The possibilities with Adobe Campaign and Adobe Analytics are virtually endless. "Amy Orr
Vice President Marketing, IHMVCU
YEAR PUBLISHED
2014
Soundbite
IH Mississippi Valley Credit Union delivers personalized experiences through email, phone calls, and even in-person conversations by leveraging data from Adobe Analytics and Adobe Campaign to strengthen member relationships. Through on-boarding email series for new products and triggered messages based on activities, IHMVCU stays engaged beyond the daily transactions.
CHANNEL(s)
- Call Centre
- In-Store
SOLUTION(s)
USE CASE(s)
- Cross-Channel Orchestration
- Email Marketing
- Personalization