Use Case Summary
Vertical
MEDIA & ENTERTAINMENT
MEDIA & ENTERTAINMENT
Region
AMERICAS & EMEA
AMERICAS & EMEA
Version
CLASSIC
CLASSIC
Elsevier is a Dutch information and analytics company and one of the world's major providers of scientific, technical, and medical information
"Adobe Campaign allows us to build a template for the way we interact with different industries in specific regions, and then apply rules for how we extend that template to new regions. Now that we have one solution, we are confident that we are sending a single, clear message to our customers."Henk Jan Gerzee
Vice President of eBusiness, Elsevier
YEAR PUBLISHED
2015
Soundbite
Looking to enhance their customer communications, increase engagement, and implement digital marketing best practices, Elsevier used Adobe Campaign to consolidate their digital marketing toolkit from 11 solutions to one standard platform. By doing so they increased targeted marketing email open rates by as much as 30%, achieved significant cost savings by deduplicating digital marketing efforts, and created a standardized message across all their communications.
CHANNEL(s)
SOLUTION(s)
USE CASE(s)
- Customer Journey Management
- Email Marketing