Use Case Summary
Vertical
HEALTHCARE
HEALTHCARE
Region
AMERICAS
AMERICAS
Version
CLASSIC
CLASSIC
ConnectiveRx works with biopharmaceutical manufacturers to help commercialize and maximize the benefits of branded and specialty medications
"As we move to orchestrated omni-channel messaging, the ease of getting these campaigns set-up and the confidence we have that they are being run the right way is a significant win for us."David Weatherbee
Sr. Director of Communications
YEAR PUBLISHED
2017
Soundbite
ConnectiveRx uses Adobe Campaign to communicate to over 1 million healthcare professionals, in addition to healthcare consumers, all while staying in compliance with a variety of compliance and regulatory requirements. Delivering emails with insights from Adobe Analytics allows them to communicate to individuals on a personal level, without breaking those regulatory rules, including using direct mail for prescription re-fill reminders.
CHANNEL(s)
- Direct Mail
- SMS
- Web
SOLUTION(s)
USE CASE(s)
- Cross-Channel Orchestration
- Email Marketing
- Personalization