Use Case Summary
Vertical
MEDIA & ENTERTAINMENT
MEDIA & ENTERTAINMENT
Region
EMEA
EMEA
Version
CLASSIC
CLASSIC
British Telecom (BT) is a British multinational telecommunications holding company operating in around 180 countries and is the largest provider of fixed-line, broadband and mobile services in the U.K.
"It’s important for us to know our customers and show that we care about them. Adobe Experience Cloud solutions enable us to provide customers with useful communications and move away from just sending out general product information. Instead, we can more directly respond to customer needs."Gareth Russell Jones
Head of Data and Innovation, BT
YEAR PUBLISHED
2018
Soundbite
British Telecom strengthens customer relationships with personalized communications through Adobe Campaign, delivering them on channels and devices where customers expect them to be. With more detailed and tailored information via email and SMS, BT has been able to reduce service calls into its call center by 50% and boosted message open rates by 17%.
CHANNEL(s)
- SMS
SOLUTION(s)
USE CASE(s)
- Cross-Channel Orchestration
- Adobe Customer Solutions
- Personalization