Use Case Summary
Vertical
FINANCIAL SERVICES
FINANCIAL SERVICES
Region
AMERICAS
AMERICAS
Version
CLASSIC
CLASSIC
Baxter Credit Union one of the nation’s Top 100 credit unions, serving almost 250,000 members in the United States and Puerto Rico
"With Adobe Campaign, we're able to reach our members across any channel. Something might start on one channel and move to another. We can synchronize our messages and make sure the experience is consistent. We're doing more campaigns than ever before with the same number of staff."John Sahagian
Vice President of Marketing, BCU
YEAR PUBLISHED
2016
Soundbite
Baxter Credit Union achieved their ROI goals within the first year of using Adobe Campaign. With an integrated profile view of BCU’s members, they are able to deliver a cohesive customer experience across multiple channels.
CHANNEL(s)
- Direct Mail
SOLUTION(s)
USE CASE(s)
- Cross-Channel Orchestration
- Email Marketing
- Personalization