Use Case Summary
Vertical
RETAIL
RETAIL
Region
EMEA
EMEA
Version
CLASSIC
CLASSIC
Amplifon is the world's largest retailer of hearing aids, maintaining a presence in 29 countries and operating through a network of about 5150 direct points of sale, 4000 shop-in-shops and corners and 1800 stores affiliated to the network
"Marketers create campaigns much faster with Adobe Campaign, which allows us to capitalize on trends and get timely campaigns in front of customers faster than the competition."Cristiano Grassini Grimaldi
Global Digital Transformation Director, Amplifon
YEAR PUBLISHED
2018
Soundbite
Amplifon used Adobe Campaign and the Adobe Experience Cloud to create impactful campaigns with remarkable speed, allowing them to capitalize on trends and get timely campaigns in front of customers faster than the competition. By reducing campaign creation time from one week to just 10 minutes, Amplifon doubled the number of people visiting their stores because of successful email campaigns and saw 30% higher customer acquisition through personalized campaigns across touch-points.
CHANNEL(s)
- Direct Mail
- SMS
SOLUTION(s)
USE CASE(s)
- Cross-Channel Orchestration
- Personalization
- Adobe Integrations