Use Case Summary

Vertical
TRAVEL & HOSPITALITY
Region
AMERICAS
Version
CLASSIC


Air Transat is the third-largest Canadian airline, operating both scheduled and charter flights, and serving 60 destinations in 25 countries
"You create your catalog, and basically let Adobe Campaign run it for you."
Christophe Robert
CRM Director at Air Transat


YEAR PUBLISHED
2017

Sound Bite

Air Transat used Adobe Campaign to create 600,000 personalized email campaigns per year; these campaigns had open and click-through rates 10 to 25 points higher than market average. On more than half of their emails, Air Transat saw their customers spend more than eight seconds reading them.

CHANNEL(s)
  • Email
USE CASE(s)
  • Email Marketing
  • Personalization
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