Use Case Summary

Vertical
TRAVEL & HOSPITALITY
Region
AMERICAS
Version
CLASSIC


AAA Northeast offers 24-hour emergency road service, plus travel, insurance and financial services, along with exclusive discounts for members
"The same great experiences we were offering on the website, we wanted to be able to transfer them to email. Adobe Campaign leveraged a lot of advanced connections, including with Microsoft Dynamics 365. When you overlay Dynamics, you really see the power of the 360 view to having alerts and proactive campaigns that really reach out to members for personal offers and content personal to them. It's a home-run for us."
Mark Pelletier
Vice President, AAA Northeast


YEAR PUBLISHED
2019

Soundbite

Seeking to improve member satisfaction, achieve a higher return on investment for their marketing spend, and capture a higher proportion of revenue overall, AAA Northeast used Adobe Campaign and the Adobe Experience Cloud to transform customers’ digital journeys. The results across the board were outstanding: new memberships initiated online climbed from 26% to 45%, every dollar spent on new digital experiences saw an 11× return on investment, and overall revenue grew 25%.

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CHANNEL(s)
  • Email
SOLUTION(s)
     
USE CASE(s)
  • Customer Journey Management
  • Email Marketing
  • Adobe Integrations
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