Use Case Summary

Vertical
RETAIL
Region
EMEA
Version
CLASSIC


A.S.Adventure is a Belgian retailer of outdoor equipment and clothing
"Customers are very segmented, of course. Our emails and content to our customers has to align with those segments and customers need to see different content."
Thomas Vaarten
E Commerce Manager, A.S. Adventure


YEAR PUBLISHED
2017

Soundbite

A.S. Adventure uses Adobe Campaign to align marketing and IT stakeholders and ensure both teams are aligned on vision and execution. As a European retail competing with Alibaba, Amazon and a list of other choices, A.S. Adventures creates and delivers engaging omni-channel retail experiences for customers that are personalized and relevant with great results.

CHANNEL(s)
  • Email
SOLUTION(s)
    
USE CASE(s)
  • Customer Journey Management
  • Email Marketing
  • Adobe Integrations
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