Use Case Summary

Vertical
RETAIL
Region
AMERICAS
Version
STANDARD


24 Hour Fitness is the world's second-largest fitness chain based on memberships and the third in number of clubs, operating 420 clubs in only 13 U.S. states with four million clients
"Adobe is empowering us to create mass consumer personalization that scales, all utilizing the Microsoft Dynamics 365 platform. In doing so, we are better positioned to serve our members the workouts and health and fitness guidance they truly want and need."
Frank Napolitano
President, 24 Hour Fitness


YEAR PUBLISHED
2018

Soundbite

Using Adobe Campaign and Microsoft Dynamics 365, 24 Hour Fitness has taken an omni-channel approach to providing a complete fitness journey for members — connecting physical locations with digital fitness offerings like loyalty programs, magazines and their mobile app. Adobe Campaign helps 24 Hour Fitness connect more closely with their members through a variety of touchpoints including email, SMS, and push notifications.

CHANNEL(s)
  • Direct Mail
  • Email
SOLUTION(s)
  
USE CASE(s)
  • Customer Journey Management
  • Salesforce/ExactTarget Replacement
  • Personalization