Use Case Summary
Vertical
MANUFACTURING & CPG
MANUFACTURING & CPG
Region
AMERICAS & EMEA
AMERICAS & EMEA
Version
STANDARD
STANDARD
"The before and after difference has made an impact in every area – from engagement and effectiveness, to operations and efficiency, to cost reductions. The experience is much improved for customers and our teams. "Ebony Hunt
Sr. Global Product Manager
YEAR PUBLISHED
2019
Soundbite
Hilti develops, manufactures, and distributes tools across various industries in 61 markets. The team combined ACS with AEM to deliver a unified, multi-channel campaign management tool for internal teams to use and send personalized and relevant communications through email and SMS. The effort reduced the number of marketing software tools being used from 16 to 6, reduced overall costs by 50%, accelerated time-to-market by 30%, and increased customer acquisition by 18%.
CHANNEL(s)
- SMS
USE CASE(s)
- Cross-Channel Orchestration
- Email Marketing
- Adobe Integrations