Use Case Summary

Vertical
RETAIL
Region
EMEA
Version
CLASSIC


Douglas is a German perfume and cosmetics retailer offering approximately 35,000 products in more than 1900 stores and franchised outlets in 19 European countries
"Collaboration between Wunderman, Adobe and the entire Douglas team on this highly demanding project helped us work towards our vision, build stronger relationships, capture data and insights on individual consumers, and convert this into real-time and relevant experience."
Julian Grießl
Head of International CRM, Douglas


YEAR PUBLISHED
2018

Soundbite

With a new personalized communication strategy from Adobe Campaign, Douglas acquired 4 million new Beauty Card loyalty members in 18 months. This led to an increase in purchase frequency, average spend, email opens, and clicks.

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CHANNEL(s)
  • Email
  • In-Store
SOLUTION(s)
  
USE CASE(s)
  • Email Marketing
  • Loyalty Program
  • Personalization
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