Use Case Summary

Vertical
RETAIL
Region
AMERICAS
Version
STANDARD


In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.
"Our migration to Adobe Campaign has opened us to know opportunities that were not possible or accessible before. We are delighted with our decision. "
Jimmy Wojtila
Associate Manager, Email Marketing, Vita-Mix


YEAR PUBLISHED
2019

Soundbite

Vita-mix replaced ExactTarget/Salesforce Marketing Cloud in 4 months with Adobe Campaign Standard, including the IP Warm-up process with nearly 2 million subscribers. Vita-Mix launched a new loyalty program in mid-2019, acquiring 45,000 new members in the first 90 days.

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CHANNEL(s)
  • Email
USE CASE(s)
  • Email Marketing
  • Salesforce/ExactTarget Replacement
  • Loyalty Program
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