Use Case Summary

Vertical
TRAVEL & HOSPITALITY
Region
APAC
Version
CLASSIC


SpiceJet is the second largest airline in India by number of domestic passengers carried, with a market share of 13.6%
"SpiceJet is reintroducing its brand to the market in a big way by transforming every experience from being transactional to being customer-driven. This project not only showcases how SpiceJet is evolving, but the full capabilities that Adobe Customer Solutions has at its disposal."
Surbhit Jain
Senior Multi-Solution Architect, Adobe


YEAR PUBLISHED
2019

Soundbite

SpiceJet uses Adobe Campaign to drive their mobile-first digital strategy and reach younger travelers. The result has been regularly achieving 90% flight capacity, accelerating time to market for new marketing campaigns by 90%, and realizing more than 80% cost savings for new campaigns.

CHANNEL(s)
  • Email
  • Push
  • Web
SOLUTION(s)
  
USE CASE(s)
  • Customer Journey Management
  • Adobe Customer Solutions
  • Personalization