Use Case Summary

Vertical
MANUFACTURING & CPG
Region
EMEA
Version
STANDARD


Grundfos is a pump manufacturer with more than 19,000 employees globally producing more than 16 million pump units, circulator pumps, submersible pumps, and centrifugal pumps annually
"From a local perspective, our field teams own those relationships & interactions. We must deliver a persistent experience & brand. Adobe Campaign Standard allows us to create a series of templates, fragments, and rules that make it easy for our colleagues to use with the email designer quickly."
Jens Neilsen
Sr Marketing Project Manager, Grundfos


YEAR PUBLISHED
2019

Soundbite

Grundfos, a leading global manufacturer of pumps, empowers its 140+ member sales team with Adobe Campaign Standard across 40+ countries, multiple languages through standardization, templates, and automation to deliver local, personal and relevant communications. Since implementing the new process – centralized governance with localized execution – open rates have increased from 16% to 23% and click-through rates have increased from 2.5% to 3.8% and engagement has increased 70% in one year.

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CHANNEL(s)
  • Email
SOLUTION(s)
   
USE CASE(s)
  • Email Marketing
  • Personalization
  • Adobe Integrations
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