Use Case Summary
Vertical
MEDIA & ENTERTAINMENT
MEDIA & ENTERTAINMENT
Region
AMERICAS
AMERICAS
Version
STANDARD
STANDARD
Harvard Business Review (HBR) is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University
"Using triggers through Adobe Campaign and Adobe Analytics, open rates for the Weekly Insider are as high as 50%. With the ability to suppress other campaigns while welcoming new subscribers, we can deliver a much cleaner onboarding experience for customers."Carrie Bourke
Director Customer Analytics& Insight, Harvard Business Review
YEAR PUBLISHED
2019
Soundbite
Using Adobe Campaign, HBR transformed its routine email campaigns running daily, weekly, and monthly, with newsletters among the most valuable content. The company delivers 13 newsletters to 800,000 unique subscribers, generating average open rates of 28% and an average click-through rate of 23%, exerting a strong influence on the decision to purchase a subscription.
CHANNEL(s)
SOLUTION(s)
USE CASE(s)
- Email Marketing
- Personalization
- Adobe Integrations