Use Case Summary

Vertical
RETAIL
Region
AMERICAS
Version
CLASSIC


The True Value Company is an American wholesaler with over 4,600 independent retail locations worldwide
"With Adobe Campaign, we have clean, consolidated customer information and enhanced segmentation and targeting - and that’s resulting in significant return on investment."
Melva Godwin, Manager
Campaign Management, True Value Company


YEAR PUBLISHED
2015

Soundbite

When True Value turned to Adobe Campaign to consolidate their customer information and enhance their segmentation and targeting, the impact was dramatic. Data from multiple sources were merged to create True Value’s first email customer profiles, and subsequently email open rates increased 163% and the new streamlined marketing workflows cut campaign cycle time by 20%.

Summit session
CHANNEL(s)
  • Email
SOLUTION(s)
 
USE CASE(s)
  • Email Marketing
  • Adobe Managed Services
  • Loyalty Program
Download PDF