Use Case Summary

Vertical
MANUFACTURING & CPG
Region
APAC
Version
CLASSIC


Nissan Motor Company is a Japanese multinational automobile manufacturer, selling nearly 1.5 million cars in the U.S. annually
"With Adobe Campaign, we automatically change the timing and content of the email campaign based on the customer segment."
Mr. Moyuru Kudo
Head of Japan Digital Customer Experience, Nissan Motor Co., Ltd.


YEAR PUBLISHED
2017

Soundbite

Nissan wanted to build long-term relationships with customers that were more personal and relevant. Using Adobe Campaign, Nissan can understand the interests of consumers and recommend options and offer content that is directly related to those interest. Nissan customizes content blocks based on web browsing and other data points collected throughout the customer journey and delivers highly personalized and unique emails to consumers. These efforts have increased open rates by 1.3 times and click rates by 2.6 times.

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CHANNEL(s)
  • Email
  • SMS
SOLUTION(s)
    
USE CASE(s)
  • Email Marketing
  • Personalization
  • Adobe Integrations
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