Use Case Summary

Vertical
MEDIA & ENTERTAINMENT
Region
EMEA
Version
CLASSIC


Eurobet Italia manages more than 850 betting shops as well as a website dedicated to the Italian betting market
"Rather than sending out a blast message to all of our customers, we spend our time communicating with each segment in meaningful ways. Adobe Campaign helps us create thoughtful conversations with customers, for everyone's benefit. As a result, our customers are more loyal and engage with us more frequently, whether or not they're betting."
Alexis Grigoriadis
Online Marketing Director, Eurobet


YEAR PUBLISHED
2017

Soundbite

Seeking to grow revenue by improving their customer engagement, Eurobet implemented Adobe Campaign. By creating a unique dialogue with customers throughout their journey, Eurobet has reduced churn by up to 3% overall and seen boosts as high as 20% in their cross-sell and upsell campaigns.

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CHANNEL(s)
  • Email
SOLUTION(s)
    
USE CASE(s)
  • Email Marketing
  • Loyalty Program
  • Personalization
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